Web Activity

Web Activity has metrics from our global panel covering both mobile and desktop platforms, including total and unique visitors by domain, country and platform, on a daily basis. We can associate specific URLs with a behavior, e.g. cancellations, signups, or viewership. In addition, we are able to capture whether the URL activity occurred on a desktop browser or a mobile browser.

The panel is sourced from a browser security plug-in that is installed by 100 million+ people worldwide. The plug-in provides a secure browsing experience in exchange for anonymized collection of web behavior. The data stored at 7Park measures the number of unique users that visit specific URL paths on a daily basis.


Data specifications
  • History: Jan. 1, 2014
  • Panel Size: 100MM, split between mobile and desktop
  • Global ex. China, by country (normalized by country)
  • Desktop and mobile
  • Updated daily with 3 day lag

Metadata for this set maps domain to parent company, e.g. connecting any Google domain to parent company Alphabet


Data Format

All data is returned in JSON format.


Error Handling

Errors are returned using standard HTTP error code syntax. In general, codes in the 2xx range indicate success, codes in the 4xx range indicate an error (bad or missing parameters, not authenticated etc.), and codes in the 5xx range indicate an error with our servers. Any additional info is included in the body of the return call, JSON-formatted.



List requests may include pagination parameters for faster API access.


  • limit (optional, number, 5) … Limit of objects to return. Default is 25. Limit is 50.
  • offset (optional, number, 10) … Skip that many objects before beginning to return objects.



Client access to the 7Park Data’s API resources requires an authorized API token. Using the token, an HTTP request can be authenticated by passing the token as part of the Authorization header for each request. To obtain an API token, please contact your 7Park Data account representative.



Documentation for Web Engagement APIs, including metadata, are at this link https://webactivitydocs.7parkdata.com/